New York Dreamer

Yesterday, I was invited to the NATAS (National Academy of Television, Arts and Sciences) as a judge for the New York Emmy Award. Yesterday’s category was ‘Interactivity’ (Advanced Media).

I sat down with other advanced media experts, going through a dozen Emmy Award candidates, leading entertainment/media programs with interactive and cutting edge features. We rendered our judgment based on the criteria of Content, Creativity and Execution. Some of the shows were good and some of them were disappointing.

Watching and reviewing all those Emmy Award entries, I kept thinking ‘where is the real innovative media experience?’ and ‘when can I see the real kick-ass program coming out?’ Those questions were inevitable because some of the programs were just a replica or a minor extension of the already existing online/on-demand experience. There might be restrictions on true innovation, in terms of technology, the market acceptability, the cost and the execution.

But as a judge for the Emmy Award, I really want to see a really advanced interactive experience for viewers like me who thinks that most current programs available do not come up to my high expectations. If you are like me, what do you want to see or experience in this digital media world? Is it gonna be advanced TV? Advanced online experience? Or is it gonna be kick-ass mobile? Let me know.